The Story


JULJA is a Finnish womenswear label designed by Nora Peltoniemi. The company was founded in 2013 by three students from Turku, Finland. However, their journey together began way before JULJA.

Nora, whose lifelong dream was to become a fashion designer and entrepreneur, had an idea of a feminine and playful ready-to-wear collection for women. In the Fall of 2012 three friends, Inka, Nora and Johanna participated in JA-YE Startup Programme representing different Universities of Applied Sciences. Inka and Johanna knew Nora’s skills and concurred to develop the business idea. They completed each other’s skills so the combination for JULJA was ready.

JULJA clothing is flattering, flirtatious and easy to wear. The clothes are made in a way that fits and compliments different body types through its cuts and colors. JULJA woman is outgoing, strong, independent, loves her body and is not afraid to show it. Designer Nora Peltoniemi’s designs are a reflection of her passion for fashion and aspiration for creating new trends. JULJA’s first ready-to-wear collection for Fall/Winter 2013 came out in the spring of 2013.