We have filled out your calendar for you

 
Oh dear, its almost Summer! We have been super busy at JULJA with lots of amazing events coming up. First of all our new Looking For My Other Whole collection is launching! Last week we where in Estonia for a couple of days and finally everything is starting to look ready for summer.
 
 
 
Before we place anadems on our heads and run to the beach, its time celebrate with JULJA!
 

This week we are celebrating Fashion Revolution day and our Clothing Swap with JULJA-night. Thats not all from this week, cause we are also having Pop Together by BEdesign, JULJA & NaNi POP UP store at our creative office and showroom in Turku. So come and enjoy your beautiful spring with us in these awesome events!

Hold up! We're still not done because we can proudly announce that Looking For My Other Whole Fashion Show is on 16.5. This is a great chance to come and get a sneak peak at our new collection. We can promise you its gonna be an amazing and memorable night! If you have no plans the next day you should come and praise the sun with RUISROCK <3 JULJA in kauppatori. We are launching our festival products and there is also some surprises for you to enjoy!

So now there are plenty of good excuses to come and check out what we're all about! On top of all of this, we are updating new Second Hand clothes constantly, so stay tuned!

xoxo

team JULJA

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Insights to our production

Hello everyone,

My name is Johanna Hakala and I’m the Production Manager at JULJA. I will share some insights with you all on how it was like to set up the production side of our brand, which is in fact probably the most important part of it all (besides the design). After all, if the clothing itself doesn’t live up to our own ideas it’s no use getting it out there.

In May 2013 we won the Hyundai Brilliant Young Entrepreneur-award, which awarded us 15 000 €. Through this award, we grew a big bunch of confidence realizing that somebody else believed in us (other than ourselves :D). Also it was a big step towards making JULJA a “real job” for the three of us involved.  

Before we received the award, I, Johanna, had already begun searching for factories that would manufacture our clothes. We considered Finland, but quite early I realized that the options available were either too small or didn’t have the capacity we were looking for. Nora had more information at hand regarding other clothing labels and their production countries, through which we decided that Estonia was our best fit. And trust me, this is where the real work began, because it’s not like there are a handful of factories to chose from.  I collected the whole list of factories through googling, googling and… yepp, that’s right, google (this is NOT a sponsored post.). After that I sent about a hundred emails and got about 20 answers, through which I chose the three best places, which we then visited just before the JA Start Up Finals. I believe that a big part of the reason to why we won the Hyundai Award was that we had real information of the process itself, and that we really visited the places. It gave us credibility.

Our production is located in Pärnu, Estonia at a company called Pambu Oü with about 33 employees working there. We’ve visited the company many times, which is fairly easy because it is so close to Finland. The geographical location is one of our top criteria for where the production would be held, but also that the factory is a place where the working conditions are good. We want to see the people who make our clothes and in addition to that we can speak Finnish to Pambu’s owner Aadu (which can be quite amusing sometimes :D ).

The production cycle is really raw in the fashion industry. When the current season is going on, we are already planning for one year ahead. We try to change this cycle in JULJA by also manufacturing and selling our permanent products. We want to extend the lifetime of our clothes into making them more sustainable and timeless.

Besides these everyday, behind-the-scenes-activities of running a fashion label, we’re also involved in campaigns that help spread the word about us. We are currently a part of the project “Made in Designland”, which is a showcase of 50 new, innovative and cutting edge Finnish design companies touring the U.S. during 18 months. We are so exited to be selected to this amazing tour!

In a few weeks time we will be launching a crowdfunding campaign at Indiegogo to fund our participation in this project. In the crowdfunding campaign our contributors can pre-order clothes from our “Running from the dream”–collection, so if you’re interested in getting some exclusive, one-of-a-kind pieces from our second collection, keep an eye on Indiegogo!

Also, we will soon start selling our new JULJA logo tops. So, as you can see, we have plenty of things going on and we want to invite you all to follow our journey.

xoxo

Johanna Hakala
Production Manager
JULJA

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Production
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Modtissimo @ Portugal

So, Nora and I made a little trip to Portugal last week. We were invited to the Modtissimo fashion fair in Porto during Porto fashion week. The meaning of the trip was to find possible manufacturing places and fabric suppliers from Portugal. 

We were a group of 11 people attending the fair from Finland and Estonia, mostly designers in the fashion field. Our flights, transportations, hotels, luches and tickets for the fair were all taken care of beforehand so basicly we only prepared ourselves to attend the fair and enjoy the city (which was very beautiful by the way).

For us the trip was very useful as we got to know a few very promising manufacturers. We also found a large selection of fabrics for our future collections which was like winning in a lottery as finding the right kind of fabrics has been a challenge for us. I wonder how full our office is going to get from all of the samples that we ordered from the manufacturers, haha.

We also got the chance to visit one manufacturing place approx. 50km away from the Modtissimo fair. The owner and a worker took care of our transportations, presented us the factory and also told us facts about Portugal in general. The visit was very interesting and the company seemed to be a promising and a reliable partner to work with.

Although the trip was too short (as they always are), we also managed to enjoy the city or at least its restaurants and shops. It was nice to take a few days off in this beautiful country before the launch of our online store. Even though the trip was about business and we had to work on the launch also, it’s always nicer to work in a different environment, especially when it's 20 degrees warmer than in Finland! 

Okay, maybe now is the time for the pictures (that we actually didn’t take so much, boo) so you don't have to read this crap anymore. Haha.- Inka>Ps. Leave us comments about the content of our blog. What would you like to hear from? How often do you want to read our posts? We want to give you the kind of content you actually enjoy reading, so don't hesitate to tell us!

 
 
 
 
 
 
 
 
 
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Trips
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Shopping for fabrics

 
It's been quite quiet here in our blog these last few weeks. The reason is simply the huge amount of work and the busy schedule that we have for this founding process. But now we promise to keep you updated so you can see what we are really doing at the moment.
 
I just came back home from our little shopping trip in a fabric store. We found some pretty nice fabrics for our newest project. But what is the project? That's something you're gonna have to wait for a few days. ;) But I'll promise that you'll like it! (Or at least I hope so!) Have a nice Saturday everyone and enjoy the sunshine!

- Inka

 

 

 

 

 

 

 

 

 

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